Comparison
Original CRM vs Kommo
Both connect WhatsApp to a CRM. Here's where they actually differ.
The short version
Kommo is a full messaging inbox with a visual bot builder — powerful, but built for teams that will configure it themselves. Original CRM is built around one job: an AI that replies to your WhatsApp leads and sells for you, working out of the box with no bot-building required.
Feature by feature
| Feature | Original CRM | Kommo |
|---|---|---|
| AI that replies automatically in your tone | Included, ready to use | Requires building a Salesbot flow |
| Setup time | Minutes — connect WhatsApp, describe your business | Hours to days — bot flow, pipeline, stages |
| Pricing model | Fixed price per WhatsApp number, no hidden fees | Per user/seat, 6-month minimum commitment |
| Best for | Solo operators and small teams who want it working today | Larger sales teams who want to build custom bot logic |
| Multi-channel (Instagram, SMS) | Included | Included |
| Visual bot/flow builder | Not the focus — AI handles replies directly | Yes, Salesbot drag-and-drop |
Where Kommo wins
If you have a dedicated ops person who wants to hand-build complex branching bot logic and manage a large sales team across many channels, Kommo's flexibility is real. Original CRM optimizes for speed to value, not configurability.